What are you looking to learn or impact? If there’s additional context around why you’d like to measure this change, add it below your one liner.
One liner**: Please add it hereOpportunity: Add the customer sentiment you believe you’ll be solving for hereContext**: We think x will cause y for z reasonX% of [new, trialing] usersWhere in the product experience are you making this change?
Onboarding, limited member email, etc
| Type | Variant |
|---|---|
| Control | Copy or behavior today |
| Treatment B | Customers will see x on page y |
| Treatment C | if applicable |
How long will we watch?
We’ll keep an eye on this for x days/weeksHow will you measure the change?
Engagement: They clicked took the action we wanted them toCTR:they hit the button we wanted| Outcome | Conclusion we’ll make |
|---|---|
| CTR increases | We’ll know which language works best on this page |
| Engagement decreases | We’ll know this change isn’t having the desired effect |